Assignment 1-4-6
Written Analyses
So can Starbucks fall into any popular culture category? I believe it can in many ways. First, just with the word popular. Go back a few years and you would not see as many, if any, coffee shops. Our culture has made a demand for coffee shops because of the want that people have for it. Many people would even say that coffee from any coffee shop would be a necessity.
That might even be considered a belief, in which you have to have your morning cup of coffee to get your day started. There is even the myth about Starbucks and their logo. I went into that in detail in another blog, but it was interesting to learn about it. Is there a reason that people keep going back? We may never know if it has anything to do with the myth or not. I go back, just because it’s a treat and I love the taste.
My most interesting findings in this class would have to be about learning that there are stereotypes in popular culture. I guess I never really put it together, but there would almost have to be for marketing purposes of products. If you are trying to sell something to a teen, you would need to know what teens like. It would be almost the same for anything that you see an advertisement for.
As for Starbucks, I do not really think that I will view my cup of coffee differently because of this class. I understand more about why we have, ok, maybe need coffee shops. I do know that when I have my cup of coffee in the morning, I will always remember using it as my topic for this class.
I agree that Starbucks is considered popular culture and could fall into a few different popular culture categories. I think that is really incredible what started as a coffee shop and has turned into a brand, an icon of our time and like you said, something people feel they cannot live without. I think as far as why people continue to come back, it's all about the atmosphere and of course the coffee too. Starbucks has done a remarkable job creating this warm and friendly, very customer friendly atmosphere that encourages people to continue coming back. It's a place where people meet others, study, interview, blog and etc.
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